Introduction to The Agile Product…
Hi, I’m Jon Sonnenschein.
I’m a veteran product manager who’s worked on financial services, telecommunications and social media. My career’s been about helping people communicate, access entertainment and transact commerce. I’ve been part of the team at small innovative companies like PeopleClick and Jajah, and well-known enterprises like AT&T, Siemens and PayPal. I’m currently the Director of Product Marketing at Plaxo, a premier Social Network that’s part of the Comcast Interactive Media family.
I’ve been leading product management and cross-functional teams for over 13 years now. And, I’ve seen how many different firms use product management to get closer to their customers and drive their P&Ls. I’ve seen both the high points and low points of choices in firms of greatly varied sizes, centralized and decentralized operations, and widely varied values — from a focus on stability and quality to innovation at all costs.
Many firms are struggling with the role of product management and the refinement of their product development process. The consultant in me feels a need to share my perspective in this Blog. There are a broad base of topics I’d like to cover, and your input is valuable too. So, if there’s something you’d like to see, or a specific question you have, don’t hesitate to comment.
Thanks.
Jon
